Pipe brands § 4

Lorenzo

History

The Lorenzo factory was founded in 1900 in the Italian town Gallarate near Varese. In the beginning the factory is named after the two brothers who owned it as Fratelli Lana. They produced ordinary pipes for the local Italian market. The quality of the products did not require a brand name. In 1922 the factory was taken over by Tagliabue and renamed as Tagliabue Manufattura. By 1930 it had grown to the size of a real factory employing 120 persons. At that time a lot of work was executed for other factories, so that a style of its own was hardly recognizable.

As late as 1969 the factory adopted the mark Lorenzo, derived from the first name of the owner. The reason for choosing this brand name lies in the fact that the mark Tagliabue as pipe mark already existed. At the same time, the factory changed its production from cheap, low quality to pipes of higher standard.

Director and owner Lorenzo Tagliabue died in 1987 and from that time onwards Comoy’s of London used the brand name Lorenzo for a certain time. At present Lorenzo is no longer a factory, but merely a brand name for which pipes are ordered in Italy or even in Albania. In the meantime the brand name went over to the German enterprise Hellmann based in Seeheim-Jugendheim. Though Lorenzo-pipes have been made in different factories since then, the product is no longer so typical as it used to be in the times of Tagliabue.

Characteristics

Pipes with the brand name Lorenzo have a completely own appearance showing a strong shape in a large massive design. It is said that the shapes are meant to be smoked by people with large hands. Being massive and often slightly thicker walled, they are not to be compared with any other type of pipe.

Next to the shape also the mate surface made the pipe world famous, often executed in an orange like colour. It is only by handling the pipe by the smoker, that a fine shine and patina develops. The perfectness of the surface and the beauty of the grain make the final sales price.

The most popular shapes are the Uncle Paul, a strongly bent shape that Lorenzo made in numerous variations. Other pipe shapes have a flattened base to make the pipe stand on a desk or table while smoked during work, not spreading any ashes or tobacco crumb.

A renown and favourable range, finally, are the Spitfire Series, mainly smaller, more classical shapes that became so popular that the series-name was adapted as a brand name on its own.

The Amsterdam Pipe Shop selection

Amsterdam Pipe Shop offers a good choice in Lorenzo pipes, being produced in the late twentienth century. Usually we have about 60 pieces in stock priced between 60 and 300 Euro. The choice focuses on the specific characteristics of Lorenzo: the stout shapes, the colour and the typical matted finishing. These firm pipes are especially popular among the no-nonsense smokers that are in for an honest and stout product. Besides, there is choice in stand-up pipes. The modern pipes under the name Lorenzo have lowst their quality and are therefore not stocked by Amsterdam Pipe Shop.

Logo of Lorenzo since the 1970's, note the pipeshape crossing the letter O. the reknown orange like colour of the surface, Gallarate, Lorenzo Studio
Shop advertisement for Lorenzo pipes with the characteristic shapes in typical orange-brown colour.
luxourious version in straight grain with a gold band round the stem, Gallarate, Lorenzo Studio
the unusual postillon with an unexpected twist in the stem, Gallarate, Lorenzo Studio
a stout shape with flattened bowl sides and flat base to sit, Gallarate, Lorenzo Studio
a remarkable uncle Paul with a curve under the joint of bowl and stem, Gallarate, Lorenzo Studio
a rustic bowl opening and a buffalo horn insert in the stem, Gallarate, Lorenzo Studio
reading pipe with a typical s-shaped stem and large Lorenzo-like bowl, Gallarate, Lorenzo Studio

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